Social Media Marketing is all the rage these days: using Facebook, Twitter, LinkedIn, Blogs, and Videos to market your business, advertise your products and services, and create and establish your brand online. These services represent only the tip of the iceberg of hundreds, even thousands, of social networks available to market to your target audience. Social interaction is not the wave of the future, the leading or bleeding edge, it is the wave of the present! Millions upon millions of people flock to popular social media sites at every hour of the day to post, update, share thoughts, videos, and photos, joke around, comment, and to give and request guidance on everything from cars and laundry soap to relationships and investing.

The opportunity here is exposure. Remember that a brand is  much more than a visual image of a company. Branding builds trust. When we meet someone, whether or not we even hand them a business card, people tell us “Core Zero… we see you guys EVERYWHERE!”. They do… and it builds trust. Core Zero Creative…. websites… social media marketing… consulting and training… they see our logo and our presence online “everywhere” and that begins to build trust. We are a known entity, and therefore building social status online.

So here is your opportunity to capitalize on exposure to millions of people for the cost of a few minutes a day here and there. By engaging people on the most popular social media networks, creating and hosting events, answering questions, posting articles to your blog, to LinkedIn and to Facebook, posting helpful links and tips, you are establishing yourself as a leader in your field, the go-to person for your product or service. And by the way, we’ve all seen the all-too-often, cookie-cutter Facebook posts from certain users simply spamming our walls with ads for their products and services. Don’t do that! Contribute to the world and your community by offering helpful, interesting information. Spice it up with something motivational, inspirational, or downright funny from time to time. Do be careful of “funny” as it is a very relative term, so pick mainstream, guaranteed-to-get-a-laugh-and-not-offend-anyone items.

What you want to do is create a social media marketing strategy and schedule: who, what, when, where, how often, how much? Then optimize your social network profiles, and plan and implement your content delivery and engagement with your audience. You have a wonderful opportunity to brand yourself and your business online using social media. It’s a brave new

world, but don’t let that stop you. If you’d like more information on any of this, feel free to call us!