In further defining and developing our brand I got to thinking about my title. Marketing Director. Sounded good back in the day. The thing is, I’m not just the Marketing Director for Core Zero Creative. I wear that hat for many of the companies we work with, whether here in Maine or elsewhere around the globe, and whether it’s website design and development, social media marketing strategy, or search engine optimization, these are all services that Core Zero Creative offers. What we do is New Media Marketing Consulting. That’s much more accurate. It involves coordinating a company’s website, brand, social media, and search engine optimization efforts so that they work together in harmony.

Here’s a definition from trusty old Wikipedia:

New Media is a broad term that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. New media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. What distinguishes New media from traditional media is not the digitizing of media content into bits, but the dynamic life of the “new media” content and its interactive relationship with the media consumer. This dynamic life, moves, breathes and flows with pulsing excitement in real time. Another important promise of New Media is the “democratization” of the creation, publishing, distribution and consumption of media content.

Thus, a high-definition digital television broadcast of a film viewed on a digital plasma TV is still an example of traditional media, while an “analog” paper poster of a local rock band that contains a web address where fans can find information and digital music downloads is an example of New media communication.

Wikipedia itself is one of the best examples of the New media phenomenon, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors.

So then, there we have it. I’m a “New Media Marketing Consultant”. Of course, New Media is mroe or less the “wave of the present” as I like to say, so don’t be surprised if I find the need to modify it again soon. I’ll try to get through 2010 with that anyway, OK?

Rock On!

Eric