Does Your Business Need A Blog?

A blog is a type of website (or a section of a website) where articles, pictures, and/or other items of interest are “posted” on a regular basis. Blogs are typically organized around a specific topic, be that a person, an idea, concept, computer program or type, political or social topic, scientific area, well… you get the idea! There are endless blogs out there. A person who posts these articles is said to blog, and is called a blogger. Here’s another core blog topic: your company and its people, products, and services.

The ongoing articles added to a blog are called blog posts. Posts are sorted into categories, searchable by tags, displayed in reverse chronological order, and archived over time for easy search and retrieval. The word “Blog” is a concatenated form of the words web and log. Get it?

Advantages of a Blog

The advent of the blog marks the first time in web history that website owners can easily add and edit their own site content without incurring ongoing fees from web designers or the expense of buying software. Note the word ‘easy’. It’s very easy.

As noted above, managing your blog’s content couldn’t be much easier these days. You open a web browser from the comfort of any location in the world, log into the administration console, and edit away. You do not need any technical expertise per-sé, and certainly do not need to know how to edit HTML web code. For the most part, it’s like using your favorite word processing program.

Blogs are Highly Customizable

Every element can be customized from headers, footers, side bars, and the theme (overall appearance and colors) to the functionality of your blog by adding plugins and widgets. Yes, there is a lot of “lingo” right there! The point is you can make your blog match your brand and image, and add any functionality that will help better serve your readers, clients, and prospects.

Blogs are Interactive, and that Builds Community

If you so choose, you can allow your blog readers to post comments about your posts. Their comments show up under each post (after you approve them) and you can reply to them right there in what we call a comment thread. It’s a great way let your readers feel they are a part of your interactive online community, and it’s a great way to engage them in conversation leading to… wherever you want! Prospects can become customers, and you get feedback and can better serve people toward accomplishing the goals of your business.

Blogging Builds Relationships, Trust, and Credibility

Blogs tend to have personalities of their own due to the varied styles and personalities of their writers. Some attract, some repel. In the new wild, wild west of Web 2.0 people are looking to connect and to belong. It may still only be a one way communication, but that is the reader’s choice. They will likely find your blog from either a web search, a referral from another website, or a referral from you. Once they get there, whatever the reason, they want to get to know you and your company. Plenty of the old rules of marketing and advertising still apply: create engaging, informative, helpful content on your topic. Whether it is information, product knowledge, or comedy, deliver it. Many readers will make a connection with you. They’ll want to come back, and see what else you have to say on another day. They may engage you in comments, or straight out email you or even call! All that to say that as you dynamically blog and respond, you build relationships. Relationships inside of credibility and integrity build trust over time. What more could you ask for than loyalty from prospects you have yet to meet?

Blogs are Search Engine Magnets

Search engines love the structured architecture of a blog. There it is, all laid out for them to index by categories, topics, tags, posts, and even archives. If you continue to add great content to your blog it stands a good chance of getting ranked high enough in the search engines to actually be seen. Of course, YMMV (your mileage may vary) but working with a content management system (CMS) eliminates oodles of technical problems related to search engine indexing that a traditional websites may have, and that their business owners and webmasters may never even know about. And yes, “oodles” is a technical term used by very technical insider types.

Blogs are Flexible

A Blog is the perfect medium for various freebies, gadgets, opinionated editorials, polls, random comments, reviews, short articles, surveys, tips, and you-name-it items that don’t really fit well into a conventional website.

In Closing

Hopefully this article has helped you to see the light of the benefits of business blogging. Feel free to call us about getting set up with a business blog, we’re here to help!

And remember that we keep up with all the latest in the world of internet marketing and social media marketing. From search engine optimization and search engine marketing to the very latest trends on the social media scene, we can guide you in saturating the web with your brand and your message.  Core Zero Creative holds monthly workshops and seminars on helping local businesses launch their internet and social media presence through the use of blogging and popular sites such as Twitter, Facebook, MySpace, LinkedIn, and YouTube.

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At Your Service,

Eric Bryant