Archive for the ‘Social Media Marketing’ Category

Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.

Here are 5 great ways to grow your Facebook fans:

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We all know about Girl Scout Cookies, but what does that have to do with Social Media? A lot for one little girl and we thought we would share a personal success story.

Our daughter is a Girl Scout and due to other commitments is not able to attend the meetings regularly so when it came time to sell cookies we had a late start… a VERY late start.  We received the order forms last week, but I did not look at the date they were due until Monday, February 1.  OOPS! The order forms were due Tuesday, Feb 2! We very quickly hopped on the phone and started calling family and then I thought, I wonder what would happen if I posted this on Facebook? Put social media to the test for a little girl who has a goal of selling 100 boxes of Girl Scout Cookies and the challenge of accomplishing that goal in 24 hours!

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The social media scene is demanding your company’s attention. Regardless of what your product or service area is, the social media network is talking about it, and you’d better be listening. What should you do about it? Here are some great social media networking tips to help you along the way. Whether you’ve just started or you’re still thinking about it, check them out. Be sure to add your own tips in the comments section and and let us know what you think!

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Here’s a Q&A Quickie on Social Media that’s sure to delight. It’s from an interview with Joseph Jaffe, President of Crayon, and best selling author of many books on advertising and new media.

Question: Can you share some tips for companies trying to make sense out of defining a social media strategy?

Answer:

• Don’t cede control completely to your consumers. They don’t want it. Meet them halfway. Partner with them. Work with them.
• Marketing is not a campaign; it’s a commitment. If you want lifetime relationships with your consumers, you need to invest in them–genuinely–for life. Begin with investing in what we call “commitment to conversation”.
• Learn to deal with negativity. You want the love, but can’t deal with the hate. Criticism is not your enemy; apathy and indifference are. Any negative response from consumers (whether by blog, e-mail or customer service inquiry) is a cry for help and an acknowledgment that they care enough to reach out to you.
• Think strategically. Define a social networking strategy. Invest in well-structured experimentation. We distill this into a very real and workable number: four. Four experiments over a calendar year. Is one experiment per quarter that unrealistic, or irrationally exuberant? I think not.

Onward & Upward!

Eric Bryant

A good start to describing a Content Management System (CMS) is to describe the experience of using one. At Core Zero Creative we design websites in a database-driven content management system (CMS) that allows our clients to easily update and manage the content of their websites. They can do this using any web browser from any location, and it requires no software to be downloaded, purchased, or installed. Each user within a company or team can have their own login and be assigned permission to edit various parts of the website content including the text and images. And the best part yet is that this can all be done with no technical expertise needed, and certainly no HTML or web programming knowledge—at all!

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A blog is a type of website (or a section of a website) where articles, pictures, and/or other items of interest are “posted” on a regular basis. Blogs are typically organized around a specific topic, be that a person, an idea, concept, computer program or type, political or social topic, scientific area, well… you get the idea! There are endless blogs out there. A person who posts these articles is said to blog, and is called a blogger. Here’s another core blog topic: your company and its people, products, and services.

The ongoing articles added to a blog are called blog posts. Posts are sorted into categories, searchable by tags, displayed in reverse chronological order, and archived over time for easy search and retrieval. The word “Blog” is a concatenated form of the words web and log. Get it?

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On November 7 at the Androscoggin Chamber of Commerce AND available through Webinar, Core Zero Creative will be presenting workshops on various topics.  In the morning session we will show you the value of developing your social media presence through some of the top social media sites, such as Facebook, LinkedIn, Twitter, YouTube, and Blogging. Then Tony Crawford from Weeple, Inc. will present Appreciation Marketing™ where he will also show you how to “Be Remembered, Recognized, and Raved About”!

The afternoon session is a 3 hour hands-on workshop on Blogging using the WordPress platform.  Trust me, you won’t want to miss this one!

Available Dates

Register Here

A recent report conducted by Sage Software and AMI-Partners shows that more than 260,000 small businesses in the US and Canada are using social networking tactics in some form or another – a surprisingly small number. Far and away, the most common uses are for customer engagement and networking. Advertising and promotion comes into play with just 33 percent of businesses. What’s astonishing is that the actual selling of products didn’t even enter the equation.

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By now we all know that Facebook is dominating the world. It won’t be long until Facebook implants are installed at birth and Mark Zuckerberg demands a framed photo in every living room. Well, maybe that’s a little extreme. But Facebook is dominating the Web these days and for businesses, its important to know how and when to take advantage of the opportunity.

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