It’s all the craze these days… Pinning. A new verb has been added to our vocabulary. Remember the first time you said “Hey, Facebook me!”

I really like the interface of Pinterest. It’s so visual! You can find stuff to pin quickly. For us “skimmers” that is a good thing. Pinterest and Facebook seem to have formed a close relationship rather quickly. It will be p-interesting to see what comes out of it.

If you enjoypinning like I do, you may find it quite irritating that you can not pin from Facebook! Gah! Well you can now, so pin away! (Click on the images to enlarge them)

Add the Bookmarklet to your browser

Open a picture in Facebook and right click to open image in a new tab

Now “Pin It” from the bookmarket!

Add a description to Pinterst

Don’t forget to follow me on Pinterest! http://pinterest.com/artsytechy/

Facebook’s Timeline layout changes arrived to our personal profiles earlier this year. You knew it was just a matter of time for that change to come to Pages, right? Since the change is coming you might as well embrace it and learn how to use it to your best advantage!

What is a pinned post?

A pinned post is a Page post that you would like to display prominently at the top of your Timeline. A pinned post appears in the top left of your Page’s Timeline and it will have a flag in the top-right corner of the post. Once you’ve pinned your post, picture, or video it will remain at the top of your Facebook Timeline for 7 days. After that, it will return in your Timeline to the original date it was posted. Only Page admins can pin a post created by the Page. Here is video showing you how to pin your posts.

Plenty of people are up in arms with Facebook for various and sundry reasons at various times, especially including the time-frame ‘always!’ Should Paul Revere be heading out on his infamous ride in 2012, his message might be  “The Timeline is Coming! The Timeline is Coming!“

The talk on the streets from users to developers is that the Timeline has people fuming. I think the dual-column layout is disjointed and difficult to follow, the photo resizing is annoying and inefficient, and Facebook’s constant fiddling with the position of stories and updates in order to maximize our exposure to Ads and maximize the benefit (and thereby their income) to advertisers is the nail in the coffin on the Timeline. HOWEVER and UNFORTUNATELY, there will be no proverbial nail. I called Zuckerburg and asked him to ditch the Timeline. He said, “No.”

About 50% of Facebook’s users have migrated to the new Timeline. Have you? If you’d like to get in early, swing over to Facebook.com/timeline to do it. Facebook’s not listening, so you might as well jump in and get used to the water, especially if you are a Facebook advertiser or marketer, and/or use Facebook to promote your brand, business, products, or services.

To the good, how about that Cover Photo? If you’re not following me here, the new Timeline allows you to put up a swanky wide-format photo, called a cover. You can see mine here: Facebook.com/EricScottBryant. (Oh, while you’re there feel free to friend me up!) Back to the Cover Photo, here’s a great opportunity to promote your brand at a glance. I started this post as a typical Facebook rant and not an Ad, however, if you’d like some help capitalizing on the new Cover Photo, the Timeline, and Facebook in specific, Core Zero can help you there. Just message me or call.

Jackie Cohen, who inspired this post, has a hilarious list of what to expect next:

• Status updates in all capital letters will refrain questions about whether you can get rid of timeline.
• People will reshare erroneous advice on how to downgrade from the advanced profile.
• Scams will re-emerge offering advice on how to get rid of timeline, linking to external sites bearing malware and no content even remotely related to the advanced profile.
• Folks will post angry status updates about leaving Facebook for Google Plus or MySpace but never leave. (This is my favorite!! — EB)
• The same people who groan the loudest about resisting timeline will be the ones who ultimately take up the most space in your news feed with updates on curation of their new advanced profiles. (That will likely be me as well! — EB)

What are your thoughts on the new Timeline?

To Your Success,

Eric Bryant

Did you just let 2011 slip by without crushing it online like you thought you were going to and like you knew you could have, if only… if only you had a killer website and blog and some presence? Why not “brand-up” and be ready for 2012? Isn’t it about time you started cashing in on the leads and sales you know are possible online? The world lives on the web 24×7. That’s where you’ll get checked out and qualified long before your hear a ringtone on your cell phone, and people are going to take an online look before they bust out a checkbook.

Isn’t it about time you got branded to establish yourself as the go-to person in your area of expertise, and your business offering as the solution to the problem that your prospects are even now seeking? Answer Hint: “Why yes, it’s high time I got around to that!”

Core Zero Creative–specializing in web design since 1993–is now offering

The 2012 Branding Double Decker

1. A fully branded WordPress Website and/or Blog
2. A Facebook Business or Fan Page including:
• A Tall Side Banner
• Your own Facebook App Tabs for Reveal & Welcome Pages
• Reveal (pre-Like) and prompt to Like your Page
• Welcome (post-Like) and a special offer from you
• Email Opt-In using your AutoResponder to offer your free video or ebook
3. A branded Twitter Background
4. A branded YouTube Channel

Shazam! Get the Website with or without a Blog, or just the Social Media Branding Package, or get both, you get to choose! All for one simple price that has numbers in it. Call, email, or Facebook Eric to get started on your 2012 Branding Blowout. Let’s make the most of 2012!

At Your Service,

Eric Bryant

• Eric on Facebook
• Core Zero on Facebook
• (207) 212-5100
• eric [@] core zero [dot] com

Do you have a Blog? Do you generate income from it? Then don’t let Facebook render your Blog obsolete. You think all these FB changes are because Zuckerburg and his programmers are bored? Think again. Facebook wants one simple thing: world domination. Well, they want to be the entire, uninterrupted focus of all your attention, all day long, on every internet-enabled device you own. The better they make their service, the more likely it is for that to happen. The more time people spend on FB, the less time they spend on your blog.

I wrote this blog post in response to my good friend Martin Casper’s post about change (Facebook changes) and what it takes to get noticed and stay competitive online. And regarding change: Deal with it or be left behind! Here’s an excerpt:

This evolution that is evidenced by the frequent changes seen with Facebook is a word to the wise.  Facebook is going to continue to make changes as time goes on.  You should take a cue from them and review your online presence.  When was the last time you updated your blog?  Do your graphics portray that hip, edginess that attracts customers?  Are you maintaining that SEO edge by properly integrating keyword rich content that incorporates post tags and hyperlinks to drive traffic?  Are you providing great… not good, but great, content? If not, then Facebook might just be rendering your blog irrelevant by setting the standard, and displaying to the world that they are not going to sit on their proverbial laurels.

So then, as we already knew, the only constant is change. I, for one, love it! I love to see how companies adapt, and I enjoy not only learning about and keeping up with the changes, but also finding ways to work within the changes to tweak and maximize results and gain a competitive edge; to push the implementation of the changes right to the edge of what can be accomplished. So pay attention, folks! There is no neutral, you are either moving forward or slipping backwards. Given that the shelf-life of social media averages about 3 hours, this is not the time to be preoccupied–let alone complaining–about Facebook changes. This is the time to stay up-to-speed, to work on your content, your interaction, and your engagement. Roll with the changes and put them to work for you. Don’t be a frustrated victim of change–put it to use to differentiate yourself from your competition. Get out there and be a star!

See Martin’s post in its entirety here at The Empowered Entrepreneurial Magnets Blog.

Do you ever wonder why when you tag a page or someone in your status that it doesn’t show up on their wall? Well, I did so I went out searching for the answer and I’m sharing it with you. %%theme_more%%

Here’s the scoop on the new Facebook Profile layouts. First of all if you just CAN’T STAND IT click here to get set up with the new profile layout! %%theme_more%%

Facebook founder and CEO Mark Zuckerberg talks to Lesley Stahl about his life and his business, now worth an estimated $35 billion. Plus, he shows off the site’s re-designed profile page. Sunday, Dec. 5, 7:00pm EST on CBS. See the preview video here.

Facebook's New Profile Page

It looks like Facebook is getting another facelift. All week we’ve been hearing the buzz about Mark Zuckerberg’s impending appearance on 60 Minutes, and now it’s come to light that he will be showing off the social networking site’s new Profile Pages tonight on the show.

This morning, 60 Minutes released a preview of the show that will be airing tonight at 7 p.m. EST. Although you can’t see too much from the fuzzy screenshot above (or from the quick screen shots in the video itself), it appears that the “Poke” has been moved to the top of the page next to a more visible “Message” button. Just last month Facebook revealed a complete overhaul to the messaging system. Also, “Photos” has been given more prominent placement under basic info about the person in question, and the “You and [Someone Else]“ feature has been given a more marked out box on the right (the ads underneath it also look wider than before).

The biggest change we see is that tabs like “Wall” and “Info” are now located to the left of the page under the profile picture, instead of at the top of the page. Tune-in to 60 Minutes tonight to see just how different the Profile Pages will be. And we’ll keep you posted on any new opportunities this will present to your business for Facebook marketing.

Recently, I had business colleague say that they had received my invitation through Social Media for an event Core Zero was having but was unable to attend. She said she had not RSVP’d to the event because she didn’t want me to be offended when she said “no”. %%theme_more%%

Social Media Marketing is all the rage these days: using Facebook, Twitter, LinkedIn, Blogs, and Videos to market your business, advertise your products and services, and create and establish your brand online. %%theme_more%%