Internet Marketing

A Guide to Privacy of Facebook

Privacy on Facebook

Privacy is built around a few key ideas: You should have control over what you share. It should be easy to find and connect with friends. Your privacy settings should be simple and easy to understand.

On Facebook, there are three basic levels of privacy: Friends, Friends of Friends, Everyone. You also have a set of public information, which helps your friends find and connect with you: your Name, Profile Picture, Gender, and any Connections you’ve made. This includes the friends, networks and Pages you’ve chosen to connect to. You also always have control over who can see your Connections on your profile.

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What you SHOULD be doing online …

If you really want to know what you should be doing online my recommendation is to network in a real and authentic way. We’re not talking about networking like you see at your local chamber of commerce meet-ups where people whip out business cards and throw them around like ninja stars, but networking as in:

Houston, We Have Lift Off!

The countdown to 5-10-10 has completed and the BIG DAY has officially arrived! Eric Bryant (that’s me) is now the acting full time Marketing Director of Core Zero Creative! Unbeknownst to many (archaic word alert!) in addition to my role at Core Zero as a WordPress Web Designer, Social Media Marketing Strategist & Trainer, and Internet Marketing Guy, I’ve also worked as an IT Specialist for the past 25 years managing corporate computer systems and networks. As millions turn to Web 2.0–the social web–as a means to promote their businesses, products, services, organizations, and causes, Core Zero’s steady growth has made it both possible and necessary for me to come aboard full time, leaving the IT field behind. This year companies will throw billions of dollars at engaging people in web-based conversations around their brands and causes, and getting people to friend, follow, link to and talk about them.

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The New Search War: Google vs Facebook

It’s no coincidence that Facebook launched a new real-time search engine on the same day that it bought FriendFeed and Google announced a new infrastructure project aimed at speeding up its indexing time. Make no mistake about it: people that know search believe that there’s gold in real-time and social data, and Facebook’s blockbuster acquisition of FriendFeed was a lob squarely across Google’s bow.

Facebook has always been in a position to take a lead in real-time and social search because of the sheer amount of data the site has collected about what people are doing, the things they’re interested in, and what their social graph looks like. About 15 months ago, Paul Buchheit, the founder of FriendFeed, actually wrote that the human link data at sites like Facebook “could ultimately be more valuable than the link data from the web” that Google’s search engine is based on – someone just needs to mine it. Now he may have his chance.
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Promote your Facebook Fan Page

Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.

Here are 5 great ways to grow your Facebook fans:

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Social Media & Girl Scout Cookies

We all know about Girl Scout Cookies, but what does that have to do with Social Media? A lot for one little girl and we thought we would share a personal success story.

Our daughter is a Girl Scout and due to other commitments is not able to attend the meetings regularly so when it came time to sell cookies we had a late start… a VERY late start.  We received the order forms last week, but I did not look at the date they were due until Monday, February 1.  OOPS! The order forms were due Tuesday, Feb 2! We very quickly hopped on the phone and started calling family and then I thought, I wonder what would happen if I posted this on Facebook? Put social media to the test for a little girl who has a goal of selling 100 boxes of Girl Scout Cookies and the challenge of accomplishing that goal in 24 hours!

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30 Social Media Marketing Tips

twitter 333x110 30 Social Media Marketing TipsThe social media scene is demanding your company’s attention. Regardless of what your product or service area is, the social media network is talking about it, and you’d better be listening. What should you do about it? Here are some great social media networking tips to help you along the way. Whether you’ve just started or you’re still thinking about it, check them out. Be sure to add your own tips in the comments section and and let us know what you think!

Social Media Q&A Quickie

Puzzle 133x110 Social Media Q&A QuickieHere’s a Q&A Quickie on Social Media that’s sure to delight. It’s from an interview with Joseph Jaffe, President of Crayon, and best selling author of many books on advertising and new media.

Question: Can you share some tips for companies trying to make sense out of defining a social media strategy?

Answer:

What is a Content Management System?

cms w What is a Content Management System?A good start to describing a Content Management System (CMS) is to describe the experience of using one. At Core Zero Creative we design websites in a database-driven content management system (CMS) that allows our clients to easily update and manage the content of their websites. They can do this using any web browser from any location, and it requires no software to be downloaded, purchased, or installed. Each user within a company or team can have their own login and be assigned permission to edit various parts of the website content including the text and images. And the best part yet is that this can all be done with no technical expertise needed, and certainly no HTML or web programming knowledge—at all!

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Does Your Business Need A Blog?

blog 125 Does Your Business Need A Blog?A blog is a type of website (or a section of a website) where articles, pictures, and/or other items of interest are “posted” on a regular basis. Blogs are typically organized around a specific topic, be that a person, an idea, concept, computer program or type, political or social topic, scientific area, well… you get the idea! There are endless blogs out there. A person who posts these articles is said to blog, and is called a blogger. Here’s another core blog topic: your company and its people, products, and services.

The ongoing articles added to a blog are called blog posts. Posts are sorted into categories, searchable by tags, displayed in reverse chronological order, and archived over time for easy search and retrieval. The word “Blog” is a concatenated form of the words web and log. Get it?

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