Archive for the ‘Core Zero Blog’ Category

We all know about Girl Scout Cookies, but what does that have to do with Social Media? A lot for one little girl and we thought we would share a personal success story.

Our daughter is a Girl Scout and due to other commitments is not able to attend the meetings regularly so when it came time to sell cookies we had a late start… a VERY late start.  We received the order forms last week, but I did not look at the date they were due until Monday, February 1.  OOPS! The order forms were due Tuesday, Feb 2! We very quickly hopped on the phone and started calling family and then I thought, I wonder what would happen if I posted this on Facebook? Put social media to the test for a little girl who has a goal of selling 100 boxes of Girl Scout Cookies and the challenge of accomplishing that goal in 24 hours!

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MTV, will feature a home that was part of the 2009 St. George Area Parade of Homes. Home #19, Maison Enchante is located in Santa Clara and was built by K. Welch Construction. The beautiful 15,053 square foot home and surrounding area will be featured this Saturday, December 12th at 4 pm on the MTV Teen Cribs program. Please check your local listings for the correct channel.

Core Zero Creative did the Architectural Rendering for this home.

I wanted to share a beautiful, thoughtful testimonial from a client of over 10 years. This will be our 10th year creating the architectural renderings for the St. George Area Parade of Homes in St. George, Utah. As Mari Smith stated below, The St. George Area Parade of Homes is a nationally recognized, award-winning event which draws tens of thousands of visitors in search of the latest in current building, decorating, and landscaping trends. It has been a pleasure and an honor to work with the Southern Utah Home Builders Association developing such a successful event. Here’s what Mari said:

“Tina is an outstanding artist and continues to do an excellent job with the renderings for our annual St. George Area Parade of Homes. It is always a pleasure to work with her, and she goes above her responsibilities to help simplify the process for us. This event has earned an outstanding reputation because of our goal to look professional in all aspects. The renderings Tina has produced for many years have helped earn this outstanding reputation.”

The social media scene is demanding your company’s attention. Regardless of what your product or service area is, the social media network is talking about it, and you’d better be listening. What should you do about it? Here are some great social media networking tips to help you along the way. Whether you’ve just started or you’re still thinking about it, check them out. Be sure to add your own tips in the comments section and and let us know what you think!

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Here’s a Q&A Quickie on Social Media that’s sure to delight. It’s from an interview with Joseph Jaffe, President of Crayon, and best selling author of many books on advertising and new media.

Question: Can you share some tips for companies trying to make sense out of defining a social media strategy?

Answer:

• Don’t cede control completely to your consumers. They don’t want it. Meet them halfway. Partner with them. Work with them.
• Marketing is not a campaign; it’s a commitment. If you want lifetime relationships with your consumers, you need to invest in them–genuinely–for life. Begin with investing in what we call “commitment to conversation”.
• Learn to deal with negativity. You want the love, but can’t deal with the hate. Criticism is not your enemy; apathy and indifference are. Any negative response from consumers (whether by blog, e-mail or customer service inquiry) is a cry for help and an acknowledgment that they care enough to reach out to you.
• Think strategically. Define a social networking strategy. Invest in well-structured experimentation. We distill this into a very real and workable number: four. Four experiments over a calendar year. Is one experiment per quarter that unrealistic, or irrationally exuberant? I think not.

Onward & Upward!

Eric Bryant

A good start to describing a Content Management System (CMS) is to describe the experience of using one. At Core Zero Creative we design websites in a database-driven content management system (CMS) that allows our clients to easily update and manage the content of their websites. They can do this using any web browser from any location, and it requires no software to be downloaded, purchased, or installed. Each user within a company or team can have their own login and be assigned permission to edit various parts of the website content including the text and images. And the best part yet is that this can all be done with no technical expertise needed, and certainly no HTML or web programming knowledge—at all!

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A blog is a type of website (or a section of a website) where articles, pictures, and/or other items of interest are “posted” on a regular basis. Blogs are typically organized around a specific topic, be that a person, an idea, concept, computer program or type, political or social topic, scientific area, well… you get the idea! There are endless blogs out there. A person who posts these articles is said to blog, and is called a blogger. Here’s another core blog topic: your company and its people, products, and services.

The ongoing articles added to a blog are called blog posts. Posts are sorted into categories, searchable by tags, displayed in reverse chronological order, and archived over time for easy search and retrieval. The word “Blog” is a concatenated form of the words web and log. Get it?

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R S Banker

We edited this video from some raw footage from the client. He needed some of the “fluff” taken out so the focus could be on his horse and the fact that he won the race. The audio track was also edited to line up with the cut video. It was burned to a DVD and the client brought it to his presentation. Very effective. The client was thrilled.

On November 7 at the Androscoggin Chamber of Commerce AND available through Webinar, Core Zero Creative will be presenting workshops on various topics.  In the morning session we will show you the value of developing your social media presence through some of the top social media sites, such as Facebook, LinkedIn, Twitter, YouTube, and Blogging. Then Tony Crawford from Weeple, Inc. will present Appreciation Marketing™ where he will also show you how to “Be Remembered, Recognized, and Raved About”!

The afternoon session is a 3 hour hands-on workshop on Blogging using the WordPress platform.  Trust me, you won’t want to miss this one!

Available Dates

Register Here

A recent report conducted by Sage Software and AMI-Partners shows that more than 260,000 small businesses in the US and Canada are using social networking tactics in some form or another – a surprisingly small number. Far and away, the most common uses are for customer engagement and networking. Advertising and promotion comes into play with just 33 percent of businesses. What’s astonishing is that the actual selling of products didn’t even enter the equation.

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