A look at Native American tribal characteristics reveals substantive practices that build stronger, more fulfilling and highly committed online communities. Seth Godin’s definition of tribe is about leadership. Read about start-up tribes and it’s all about archetype. It’s still valuable but if you are a part of or leading a community and thinking about multi-generational loyalty, then it’s not about archetypes and leadership. It’s easy to distill out examples from Native American tribes but it’s really about core human needs. Deadheads and bikers, for example, are not Native American tribes but as a community, they have the similarities of a multi-generation tribe.
Jeff and Vaden are creating stories and adventure when it comes to building your social media tribe and brand. They are a social media/branding agency that focuses on assisting businesses and entrepreneurs to leverage social media platforms in order to build an engaged community of advocates who are passionate about their brand.
Core Zero Creative received graphics from Jeff and Vaden and brought them to life on the web. We created a snappy slider for their opening page complete with click throughs to other pages and an opt-in to build their mailing list. The navigation was created using graphics and hover graphics. Each page is just a little different whether it be different background images or a slightly different layout. We created a couple of custom forms to capture detailed information from visitors needing their services. Working with Jeff and Vaden is a pleasure! These two are very creative and meticulously detailed. They don’t miss a thing! See what they’ve done with the Fuzebox brand.
The coding of the website was built with responsive design in mind. The website can be viewed and navigated comfortably from any iPad or Tablet.
Phase II of Jeff and Vaden’s social media tribe building adventure will be the Academy. You will be able to sign up and subscribe to receive their BOLD, in-your-face style of videos teaching you how to build YOUR social media tribe.
The mission of Fuzebox is to make online meetings and video conferencing insanely easy to access and operate thereby removing all barriers to successfully launching, hosting, and participating in them.
Core Zero Creative worked with Jeff and Vaden and Fuzebox to create graphics for their social media presence. Together we collaborated on a Facebook Cover, Twitter Background, YouTube Background and a couple of custom Facebook Apps.
Core Zero Creative created custom branded graphics and a Facebook Tab for their FREE 30 Day Trial. The tab had a reveal that only showed after the page was liked. It had a video embedded to appear as if it was playing on the iPad. Very cool!
FuzeBox transforms how companies communicate and more importantly, collaborate. Their internet and mobile-based communications solutions make it possible for today’s mobile professionals to work together from anywhere and from any device.
We also created the graphics for another tab using the North Social Sweepstakes program. This program facilitated all contest entries with contest rules, reveals while building a list and prompting to share the contest with the entrants friends.
Have you heard the news? Google has updated Google Analytics! What is Google Analytics? It’s a free tool from Google that gives you statistics on your website’s traffic. Who visited from where, when, what page they came in on, what pages they looked at, average time on site, average pages viewed per visitor, bounce rate, what search terms brought them to your site, what country or state or city they are in, their credit card numbers (kidding–but only about that last one!)
To me, the biggest improvement is real-time analytics. In the past, your stats would be updated on average every 2 to 3 days, behind real time. Now they are in real-time. Using link tracking codes, you can get even deeper information about your traffic. If you’re running Facebook Ads or Google Adwords PPC (Pay Per Click) paid ads, add a tracking code so you know how much traffic comes in from that add to your specific landing page for it.
Here’s a concise explanation from Webopedia
Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.
Web analytic software can also be used to monitor whether or not a site’s pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.
There is so much to this program that I could barely scratch the surface of what a powerful tool it is here in this post. If you do not have Google Analytics set up on your website–do it today! If you need help with that, call Core Zero at 207-212-2432.
OK, now on to some more juicy info about the new Google Analytics!
Our new version of Analytics provides three significant enhancements:
Currently, we are showcasing the following features in the new version of Analytics
Soon to Arrive…
Check out this killer outline from Mashable, and follow the link below for the full article. If that doesn’t get you going, well, analytics just isn’t for you. And if that’s the case… I hope you don’t depend on your website for any income or cash flow!
If you don’t know what some of these terms mean or why they are important to measure, then by all means, go check out the Mashable article for full descriptions.
Again, this is just a taste. If you don’t have Google Analytics set up on your website and you want it, call us at 207-212-2432.
To Your Success!
Here is a great tactic for massive live, real-time exposure on Facebook. Get on webinars that are in your niche, or related to your niche where you will find qualified leads, and/or which are about Facebook, Facebook training, or where the presenters are at least interacting on or about Facebook in their Facebook groups–or better–on their Facebook Page(s). Continue reading