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A blog is a type of website (or a section of a website) where articles, pictures, and/or other items of interest are “posted” on a regular basis. Blogs are typically organized around a specific topic, be that a person, an idea, concept, computer program or type, political or social topic, scientific area, well… you get the idea! There are endless blogs out there. A person who posts these articles is said to blog, and is called a blogger. Here’s another core blog topic: your company and its people, products, and services.

The ongoing articles added to a blog are called blog posts. Posts are sorted into categories, searchable by tags, displayed in reverse chronological order, and archived over time for easy search and retrieval. The word “Blog” is a concatenated form of the words web and log. Get it?

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Date: October 17, 2009
Start Time: 9:00
End Time: 12:00
Location: Androscoggin Chamber of Commerce
Register here
Description: The content has the potential to literally launch your business (and profitability) by showing you how to get started building a Social Media Presence. Not only on the Internet, but also in your day-to-day interactions with customers, clients, and prospects. Businesses using Social Media Marketing and Appreciation Marketing are seeing astronomical increases in customer retention, repeat business, and referrals and I’ve designed a 3 hour seminar that jump starts you in both areas.

The seminar covers two major topics: Social Media Marketing and Appreciation Marketing. Social Media Marketing is the act of using social influencers, social media platforms, and online communities for marketing, publication relations, and customer service. Social Media Marketing tools include Twitter, Facebook, YouTube, LinkedIn, Blogs, Digg, Delicious, and hundreds more.

Appreciation Marketing is in and of itself as powerful as Social Media Marketing. It’s about being fresh, creative, and unpredictable in a positive way. You separate yourself from the masses when you take the time to communicate something personal or memorable to a client or prospect. Appreciation Marketing is the act of building someone else up. It’s about standing out from the crowd, being different, being amazing, and making someone’s day. I’ve also got a great digital new-school twist on an old-school marketing technique for you.

Upcoming Dates: Check our website for other available dates.

Registration Info: The seminar fee is $49 payable to Core Zero Creative. Advance registration is required.

If you have any questions at all please contact us at 207-212-2432 or send email for more info and for available dates and times.

Presented by Eric Bryant – Core Zero Creative

Date: October 17, 2009
Start Time: 1:00
End Time: 4:00
Location: Androscoggin Chamber of Commerce
Register here

The Core Zero Creative Social Media Marketing series continues with an in-depth hands-on workshop on using Facebook as a Social Media Marketing platform to brand and build your business. This is a hands-on workshop with plenty of lab time, so bring your wireless notebook. You’ll create and develop your Facebook page, and learn how to use Facebook to find new prospects and communicate quickly and effectively with your current customers and clients.

You’ll learn about Facebook groups, fan pages, events, photos, and tagging. Here are a few topics that will be addressed:

• Who is using Facebook?
• What can you find on Facebook?
• Why are people using Facebook?
• What kinds of third-party programs can you add?
• What are advertisers doing there?
• Who else is joining the Facebook network?
• What groups are now on Facebook?
• Why is Facebook so popular for sharing photos?
• How do you find old friends and new colleagues?

You’ll also learn about free third party tools that greatly expand your reach and save you time, too. There will be plenty of power tips, tricks, and traps to watch out for, and a few Facebook success stories as well!

Upcoming Dates: Check our website for other available dates.

Registration Info: The seminar fee is $49 payable to Core Zero Creative. Advance registration is required.

If you have any questions at all please contact us at 207-212-2432 or send email for more info and for available dates and times.

Presented by Eric Bryant – Core Zero Creative

Date: September 26, 2009
Start Time: 1:00
End Time: 4:00
Location: Androscoggin Chamber of Commerce
Register here

The Core Zero Creative Social Media Marketing series continues with an in-depth hands-on workshop on using LinkedIn as a Social Media Marketing platform to brand and build your business. This is a hands-on workshop with plenty of lab time, so bring your wireless notebook. You’ll create and develop your LinkedIn profile, learn how to make connections, get referrals, profile your company, and even add your resume. LinkedIn is a very powerful tool for finding new prospects and business partners.

You’ll learn how to:

Build a profile that attracts attention and builds personal brand.

Add recommendations to your Profile that enhance your brand and reputation.

Customize your LinkedIn experience by adjusting your account settings.

Manage your privacy to control who sees your profile and connections.

Stay in touch with your network.

Share your status and track the activities of those in your network.

You’ll also learn about what matters most, common mistakes made, and free third party tools that greatly expand your reach and save you time, too. There will be plenty of power tips, tricks, and traps to watch out for, and a few LinkedIn success stories as well!

Who Should Attend: Small Business Owners and their Advertising and Marketing Staff, Sales Professionals, Consultants of all kinds, Business Development Staff, Editorial Staff, Online Marketing Directors, PR Directors & Support Staff, Customer Service Managers, Community Managers, Account Managers, and Creative Services Team Members.

Participation: This event is casual, so please dress comfortably. Bring a notebook computer to do the lab work. Wireless internet access is available. Though a notebook computer is not required, you’ll want one to get the most value from this workshop.

Upcoming Dates: Check our website for other available dates.

Registration Info: The seminar fee is $49 payable to Core Zero Creative. Advance registration is required.

If you have any questions at all please contact us at 207-212-2432 or send email for more info and for available dates and times.

Presented by Eric Bryant – Core Zero Creative

Date: September 26, 2009
Start Time: 9:00
End Time: 12:00
Location: Androscoggin Chamber of Commerce
Register here
Description: The content has the potential to literally launch your business (and profitability) by showing you how to get started building a Social Media Presence. Not only on the Internet, but also in your day-to-day interactions with customers, clients, and prospects. Businesses using Social Media Marketing and Appreciation Marketing are seeing astronomical increases in customer retention, repeat business, and referrals and I’ve designed a 3 hour seminar that jump starts you in both areas.

The seminar covers two major topics: Social Media Marketing and Appreciation Marketing. Social Media Marketing is the act of using social influencers, social media platforms, and online communities for marketing, publication relations, and customer service. Social Media Marketing tools include Twitter, Facebook, YouTube, LinkedIn, Blogs, Digg, Delicious, and hundreds more.

Appreciation Marketing is in and of itself as powerful as Social Media Marketing. It’s about being fresh, creative, and unpredictable in a positive way. You separate yourself from the masses when you take the time to communicate something personal or memorable to a client or prospect. Appreciation Marketing is the act of building someone else up. It’s about standing out from the crowd, being different, being amazing, and making someone’s day. I’ve also got a great digital new-school twist on an old-school marketing technique for you.

Upcoming Dates: Check our website for other available dates.

Registration Info: The seminar fee is $49 payable to Core Zero Creative. Advance registration is required.

If you have any questions at all please contact us at 207-212-2432 or send email for more info and for available dates and times.

Presented by Eric Bryant – Core Zero Creative

How you answer the question “What do you do?” can have an enormous impact on your business success. It can be the deciding factor in whether a brand new conversation moves toward a new business opportunity for you or toward mindless chatter about the event you’re attending and the weather. We tend to answer that question with a label and then start describing our process rather than the benefits of working with our company. “So what do you do?” “Sales for Gigantico Corp.” “Oh, really? Tell me more!” “Well, I fly out of Raleigh, mostly working the eastern seaboard on closing the big deals. I did go to Europe for a deal last year, though. That was pretty cool! Anyway, I used to be with Gigantico Corp’s biggest competitor, Super Systems. So how about you?” Ring a bell? So, what’s the answer? It’s your Elevator Speech. The elevator speech is an essential skill in the successful businessperson’s arsenal. Simply put, an elevator speech is a 30 to 90 second pitch that you can recite from memory during the length of an average elevator ride. It is a highly effective way to quickly reach out to prospective clients or buyers because it clearly highlights key features of your business, service, or product in a way that gets the listener excited. It captures your audience quickly, and it’s a great launching point–even in a formal presentation. A carefully crafted elevator speech is something that you can use over and over, every time you shake a hand. It will give the person a reason to call you, and a reason to remember you. A good elevator speech answers unasked questions while making a few key points about your offering. Here are some key items to consider including: * Who are you? * What is your product or service? * What problems does your product or service solve? * What is your market? * Why are you interested in your target audience? * What is your profit model? * Who is behind the company? Expand on your team’s background and achievements. * What is your competitive advantage? * Who is your competition? * What differentiates you? * What do you want others to know about you or your offering? * What action should your listener take next? Your elevator speech should be fluid and effortless. It should be sincere, with a compelling hook to draw the listener in and have them asking you more questions. It should be confident and friendly, not canned. Maintain eye contact and don’t ramble on, but don’t rush it. Take your time saying it, and let your passion for what you do shine through. You can pull in stories or examples, but don’t use insider terminology that will cause your listener to detach because they can’t follow you. Be sure to ask for something at the close, such as a business card or an appointment. Your elevator speech is something that you’ll want to write out, edit, and rewrite, removing unnecessary words and confusing sentence structures. Practice it in front of the mirror or with friends and family. You can memorize it if you want to, and you can also develop variations to use in different situations. A great elevator speech will set you apart from the crowd and open many doors for you. Come on, let’s hear it!

To Your Success!

Eric Bryant
Reposted from WeepleInc.com

The Core Zero Creative Social Media Marketing series continues with an in-depth hands-on workshop on using Twitter as a Social Media Marketing platform to brand and build your business. This is a hands-on workshop with plenty of lab time, so bring your wireless notebook. You’ll create and develop your Twitter profile, and learn how to use Twitter to interact with Web 2.0 social sites to find new prospects and keep your current clients close.

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great–or disappointing–experience with their business, offer product ideas, and learn about great offers.

In addition to learning how to use Twitter effectively, you’ll also learn about free third party tools that greatly expand your reach and save you time, too. There will be plenty of power tips, tricks, and traps to watch out for, and a few Twitter success stories as well! The workshop runs from 1:00pm to 4:00pm at the Androscoggin Chamber of Commerce office at 415 Lisbon St, in Lewiston, ME, and the fee is $49. Advanced Registration required. Call 207-212-2432 for more information.

Core Zero Creative is a Maine Website Design and Internet Marketing firm delivering cutting-edge websites that bring your company and brand to life on the internet.

Title: Social Media & Appreciation Marketing Seminar
Location: Androscoggin Chamber of Commerce
Register here
Description: The content has the potential to literally launch your business (and profitability) by showing you how to get started building a Social Media Presence. Not only on the Internet, but also in your day-to-day interactions with customers, clients, and prospects. Businesses using Social Media Marketing and Appreciation Marketing are seeing astronomical increases in customer retention, repeat business, and referrals and I’ve designed a 3 hour seminar that jump starts you in both areas.

The seminar covers two major topics: Social Media Marketing and Appreciation Marketing. Social Media Marketing is the act of using social influencers, social media platforms, and online communities for marketing, publication relations, and customer service. Social Media Marketing tools include Twitter, Facebook, YouTube, LinkedIn, Blogs, Digg, Delicious, and hundreds more.

Appreciation Marketing is in and of itself as powerful as Social Media Marketing. It’s about being fresh, creative, and unpredictable in a positive way. You separate yourself from the masses when you take the time to communicate something personal or memorable to a client or prospect. Appreciation Marketing is the act of building someone else up. It’s about standing out from the crowd, being different, being amazing, and making someone’s day. I’ve also got a great digital new-school twist on an old-school marketing technique for you.
Date: 08-22-2009
Start Time: 9:00
End Time: 12:00

Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. Tommy and Curtis have hit the nail right on the head in this easy-to-read book filled with stories, ideas, and suggestions that will allow you to formulate what they call an “Appreciation Marketing Strategy” in your business and/or personal life. There are tiny adjustments you can make in your everyday routine that will begin to pay dividends immediately.

Tomorrow we are going to Hartford, Connecticut for the Treat ‘em Right Seminar. We are very excited about the opportunity to go to this professional development course. It promises to help us get connected and reach out to our networks and community. The keynote speaker, Kody Bateman, CEO of Send Out Cards, will be joined by a host of talented and inspiring Business and Personal Development Professionals for a full day of training, including Tommy Wyatt of Appreciation Marketing: How to Achieve Greatness Through Gratitude.

Our day will start at 3am! We will then meet a caravan of other inspiring individuals for the 4hr ride to Connecticut. When we get back, we’ll write to you all about what we learned. I am hoping to be inspired and challenged to reach out to others in our business and community.